Celebrity Fragrances are HOT.

Back in the 80's and early 90's, there were only a handful of these celebrity stars lending their names to fragrances on the market; most were short-lived and/or unsuccessful. Mikhail Baryshnikov - world-renowned Russian ballet dancer, whose fragrances, Misha for Women and Baryshnikov for Men, were produced by Richard Barrie fragrances & Cher's Uninhibited, produced by Stern Fragrances were discontinued shortly after they were introduced; Both have been out of production for over 20 years.

Elizabeth Taylor's fragrances however, originally introduced in 1987, have not only proven to be one of the sole survivors of the original Celebrity Fragrance trend, but are considered the most successful celebrity scents of all time. Elizabeth Taylor fragrances include White Diamonds, Passion, Black Pearls, etc.

The next wave of celebrity scents, came following the tremendous success of Jennifer Lopez's first fragrance lauch in 2001 of J Lo Glow.  Other celebrities, business tycoons, sports superstars, with equal pull and appeal in today's pop culture soon followed.

Jennifer Lopez (J.Lo),  Britney Spears, Paris Hilton, Hilary Duff, Sean John and Sarah Jessica Parker to name a few.